Interpret your results effortlessly with highly intuitive dashboards that give you the flexibility to configure your view. Translate survey findings from any persepctive and compare results across tests or versus our norms.

Powerful analytics dashboards

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Make decisions confidently with the benefit of survey sampling that is unparalleled on breadth, depth and quality. All respondents are identity-verified so you know you can trust your results.

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Benjamin Jankowski, Senior Vice President, Media, Mastercard

“A great piece of insight into the role of data in brand growth strategies. I’d encourage all marketeers and their partners to explore the findings that demonstrate how we can easily enrich our own data sets and build better consumer journeys.”

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Findings from Kantar’s 2021 Global Advertiser Survey

Data strategies for brand growth

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© Kantar Group and Affiliates 2021

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Download the full report to explore how to leverage the full power of direct-to-consumer relationships and bring relevant stories to the right audiences at the right time. The report includes:

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Test advertising, vet innovation concepts, optimise media placements and more with automated solutions. 

Consumer insight results dashboard

Save time on custom research with easy access to syndicated brand, consumer and market insights.

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Create simple consumer feedback surveys, with access to quality respondents, that are fast and easy to execute.

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We empower clients to successfully manage and protect their reputations:

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Our findings underline how responsible data stewardship can enable marketers to grow share of pocket in order to grow market share.

  • - Unlocking the power of first-party data: a gateway to better relationships and better results
  • - How relevant and reliable data is essential for real-time targeting in an increasingly cookieless world
  • - Why an effective, share driving dialogue strategy only comes from access to consistent and meaningful data

80% of advertisers want their in-house segmentations to enable media planning and activation.

76% of advertisers believe that data should be used 'by everyone: us and our agencies'.

Is data overload actively inhibiting insight?