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Benjamin Jankowski, Senior Vice President, Media, Mastercard
“A great piece of insight into the role of data in brand growth strategies. I’d encourage all marketeers and their partners to explore the findings that demonstrates how we can easily enrich our own data sets and build better consumer journeys.”
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Findings from Kantar’s 2021 Global Advertiser Survey
Data strategies for brand growth
© Kantar Group and Affiliates 2021
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Our findings underline how responsible data stewardship can enable marketers to grow share of pocket in order to grow market share.
- - How relevant and reliable data is essential for real-time targeting in an increasingly cookieless world
- - Why an effective, share driving dialogue strategy only comes from access to consistent and meaningful data
- - Unlocking the power of first-party data: a gateway to better relationships and better results
