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Benjamin Jankowski, Senior Vice President, Media, Mastercard
“A great piece of insight into the role of data in brand growth strategies. I’d encourage all marketeers and their partners to explore the findings that demonstrate how we can easily enrich our own data sets and build better consumer journeys.”
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Findings from Kantar’s 2021 Global Advertiser Survey
Data strategies for brand growth
© Kantar Group and Affiliates 2021
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We empower clients to successfully manage and protect their reputations:
Our findings underline how responsible data stewardship can enable marketers to grow share of wallet in order to grow market share.
- - The danger of data blind spots and the need to ‘zoom’ in and out to enable customer acquisition and retention.
- - Why an effective, share driving dialogue only comes from access to consistent and meaningful data.
- - Why advertisers are energized by the opportunities offered by their own first-party data.
