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An analysis of news and media consumption trends in Western Europe.
Five crucial steps to a smarter communications strategy
© Kantar Group and Affiliates 2021
Download the report for more insights.
Why choose Kantar Marketplace?
Join a range of organisations benefiting from
our media monitoring and analysis service
Download the definitive guide, which includes five steps to design and realise smarter communication strategies, and uncovers:
Test advertising, vet innovation concepts, optimise media placements and more with automated solutions.
Save time on custom research with easy access to syndicated brand, consumer and market insights.
Create simple consumer feedback surveys, with access to quality respondents, that are fast and easy to execute.
Draw upon powerful insights using a market research tool that flexes with your needs
The hype around some channels is overstating the current reality.
Trust in news outlets is a complicated emotion.
Is data overload actively inhibiting insight?
We empower clients to successfully manage and protect their reputations:
Earlier this year we spoke to 6,000 members of the public and over 700 in-house communications practitioners. Our findings reveal some uncomfortable truths.
- - The most polarising news brands and platforms
- - The impact of news aggregators and platforms on your reputation
- - Whether insight is becoming more data-driven and automated
