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Analyse des tendances de consommation des médias et actualités en Europe de l’Ouest.
5 étapes clés pour une stratégie de communication plus pertinente
© Kantar Group and Affiliates 2021
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Why choose Kantar Marketplace?
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our media monitoring and analysis service
Télécharger le guide complet, qui inclut les 5 étapes clés pour concevoir et réaliser des stratégies de communications plus pertinentes:
Test advertising, vet innovation concepts, optimise media placements and more with automated solutions.
Save time on custom research with easy access to syndicated brand, consumer and market insights.
Create simple consumer feedback surveys, with access to quality respondents, that are fast and easy to execute.
Draw upon powerful insights using a market research tool that flexes with your needs
Le buzz autour de certains canaux ne déforme-t-il pas la réalité ?
La confiance dans les médias est une émotion complexe
Fast data : faut-il renoncer à la qualité des insights ?
We empower clients to successfully manage and protect their reputations:
En février et mars derniers, nous avons interrogé plus de 700 communicants et 6 000 individus en Europe de l’Ouest.
Nous vous présentons les principaux enseignements de cette étude, et notamment certains constats qui interrogent.
- - Les marques médias et plateformes les plus polarisantes
- - Les filtres complexes mis en place par les agrégateurs et les plateformes qui affectent votre réputation
- - Les informations sont-elles de plus en plus automatisées et basées sur les données ?
