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Sophie Ponet, Corporate Affairs Communication Director for Europe, Levi Strauss & Co.
“A really insightful report into the real truths in corporate communications. It uncovers the reasoning behind many of the changing audience attitudes and consumption trends we’re facing.”
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An analysis of news and media consumption trends in Western Europe.
Five crucial steps to a smarter communications strategy
© Kantar Group and Affiliates 2021
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The hype around some channels is overstating the current reality.
Trust in news outlets is a complicated emotion.
Data overload may be inhibiting insight?
We empower clients to successfully manage and protect their reputations:
Earlier this year we spoke to 6,000 members of the public and over 700 in-house communications practitioners. Our findings reveal some uncomfortable truths.
- - The most polarising news sources
- - The impact of news aggregators and platforms on your reputation
- - Whether insight is becoming more data-driven and automated
